Friday, 1 August 2014

Is the age of ‘brand advertising’ really coming in?

Thankfully, some brands are going beyond just doing the campaign-based advertisements. We are talking about cutting away from the slew of usual advertisements that promote a certain product or its features, highlights a product line or is just certain theme. Such attempts, even if successful create a short time recall for a brand.
We saw Honda two wheelers ‘Honda is Honda’ ad which harped on the overall brand experience and Mecedes Benz AMG commercial is another in line. It may hint at a certain line of products but retains the magnanimity of the brand and its overall experience in the entire commercial.

Our verdict for Mecedes Benz AMG commercial – 4/5

It totally goes with the brand it stands for. Something less that this to describe AMG thingy at Mercedes Benz would look like a shoddy deal. The copy work is crisp and the flow of thought is logical. The visuals breathtaking.

Watch it here, source Mercedes-Benz India Youtube channel

 

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