Honda doesn’t need any introduction in any market as such as
such but when it came to the two wheelers segment in India, Honda did have a
bit of an uncomfortable footing with other players – mostly local – who had a
better recall and a better market share than them. As expected, the company has
some serious measures to rake up its market share in the country and at the
same time build the brand Honda in Indian two wheelers segment – this was sort
of a necessity since Honda had earlier partnered with Hero group and now they
want to establish themselves independently.
The new commercial featuring their mascot Akshay Kumar and a
group of sky divers is creating ripples on the TV right now, it says a lot
about the products (most product range appears in the commercial), the customer
experience (you can see gleeful riders in the commercial) and the magnanimous brand
that Honda is via the sky divers.
Our Verdict – 4/5
It wins hands down. Here’s a look at the commercial –
Honda two wheelers ‘Honda is Honda’ new commercial featuring
Akshay Kumar and sky divers
Source: Dhruv Shah’s
Youtube channel
