Airtel Ad featuring boss wife and subordinate husband fails. Here’s why

This advt is a paradigm of sorts.
While, its totally refreshing to see a scenario where a wife is a boss and husband is a subordinate – even if this is happening in an advt. In India, this scene is difficult to be replicated in reality because 99% Indian men would resign from their job as soon as their wife would take over as their boss!
The problem is not with this boss wife and subordinate husband plot.

The issue is that she delegates work, slings her bag and happily leaves for home.
- Are you guys promoting slogging in office?
- Are you guys saying that boss’s have a cushy life and subordinates have to slog because the boss says ‘karna hi padega’?
- The conversation between boss wife and subordinate husband shows a monotone – this is required, has to be done, I don’t care how.
Do you agree with us?

Watch the advt here and share your thoughts in comments section.

Is the age of ‘brand advertising’ really coming in?

Thankfully, some brands are going beyond just doing the campaign-based advertisements. We are talking about cutting away from the slew of usual advertisements that promote a certain product or its features, highlights a product line or is just certain theme. Such attempts, even if successful create a short time recall for a brand.
We saw Honda two wheelers ‘Honda is Honda’ ad which harped on the overall brand experience and Mecedes Benz AMG commercial is another in line. It may hint at a certain line of products but retains the magnanimity of the brand and its overall experience in the entire commercial.

Our verdict for Mecedes Benz AMG commercial – 4/5

It totally goes with the brand it stands for. Something less that this to describe AMG thingy at Mercedes Benz would look like a shoddy deal. The copy work is crisp and the flow of thought is logical. The visuals breathtaking.

Watch it here, source Mercedes-Benz India Youtube channel